Starting a Fire: Affirmare Candle Co. Rekindles Old Passions

Steve Miles
3 min readNov 6, 2024

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Photo Provided By: Joy Kriston

In today’s fast-paced world, it may be easy for people to lose sight of what they’ve lost. This can happen for various reasons, whether it’s due to hectic schedules or the rapid pace at which we live, causing priorities to become misaligned. Affirmare Candle Co., founded by Taddeus and Sharah McNeal, wants to help people fix this problem. They are not just your typical, run-of-the-mill candle company. While divorce rates are rising, this power duo looks to reverse the numbers. The company’s mission is simple: to encourage deeper connections between busy couples with their unique, vegan, and non-toxic candles.

Couples struggle with emotional disconnection as daily life distracts from meaningful interactions. Stress can cloud even the strongest of bonds, leaving partners feeling detached. Affirmare Candle Co. addresses this issue by creating products that promote intentional moments between couples. Each candle has an affirmation card, encouraging partners to engage in open conversations about love, appreciation, and understanding — stimulating emotional bonds through shared experiences.

Affirmare’s candles aren’t just meant to stimulate conversation; they embody a holistic approach to keeping relationships alive. Using their own story, the McNeals want wellness in their relationships to also show in their product. They aim to stay aligned with their health-conscious consumers by utilizing eco-friendly and non-toxic ingredients. The candles may be used in designated health-conscious atmospheres without compromising the user.

Society is more concerned than ever about the toxins found in everyday items. Affirmare is working to keep candles health-conscious by making candles that meet such consumers’ demands. Because of their convictions, their candles can appeal to more individuals who value health-conscious products, such as those who value emotional connections and are looking for products to encourage relaxation and intimate moments.

At the core of Affirmare Candle Co. is a vision to be recognized as a leading brand that not only assists in strengthening romantic connections but also promotes the well-being of its consumers. The McNeals aim to help couples bond through candle-lit experiences that inspire warmth, intimacy, and genuine affirmation.

The McNeals understand that building a brand has its own set of challenges. This reflection has shown them that they will always be there to support each other, both professionally and personally. Their journey reinforces the idea that keeping strong connections isn’t always easy. It takes work and conscious effort, an example they hope to set for their consumers as well.

Photo Provided By: Joy Kriston

As the brand looks to the future, its message remains unchanged: empowering couples to create deep connections through shared experiences. An intimate act such as lighting a candle and participating in thoughtful communication may be the key to reigniting passion.

Affirmare Candle Co. is more than just a candle brand. Their mission is rooted in enriching heartfelt connections while ensuring safety and well-being by excluding harmful toxins that are found in other candle products. This movement to rejuvenate love is deep, and with the support of their products, couples can celebrate their love in ways that are both enjoyable and fulfilling. This is your chance to build a story filled with warmth, intention, and brightness, one candle at a time.

Photo Provided By: Joy Kriston

To learn more about their mission, visit their website or follow them on Facebook and Instagram.

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Steve Miles
Steve Miles

Written by Steve Miles

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I'm a passionate writer & entrepreneur with 11 years of experience. When I'm not writing, I'm either reading, training, or creating content for YouTube!

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